Location: Wilmslow, Cheshire

Job Type: Full-Time, Hybrid

Salary: £55,000 - £65,000 DOE plus

Individual Bonus: Targeted sales bonus based on delivery of new business growth targets.
Company Bonus: Profit-Related Bonus Scheme

Reporting to: Managing Director

ABOUT MAKE EVENTS: 

   Make Events. That’s what we do. 

From Manchester to the World, we make unforgettable events and experiences, everywhere. 

Building on our legacy, passion and relationships - we create and produce world-class corporate events and brand experiences that cut through the noise. 

Our vision is bold.  

To be the go-to industry event partner for brands seeking to create world class events and brand experiences that cut through the noise.    

Founded in 2012 by Holly Moore, Make Events has grown from a bold idea into one of the UK’s most in demand agencies – trusted by iconic brands and powered by a team of seriously talented people who know how to bring the magic. 

PURPOSE OF THE ROLE:

We are looking for an energetic and commercially driven Head of New Business to lead Make Events’ new business strategy. This role is central to identifying, pursuing, and converting new opportunities, while building and nurturing relationships that drive sustainable success.

Reporting into the Managing Director, you’ll be accountable for driving sales performance and creating strategies that maximise new business conversion. Working closely with senior management and collaborating across all departments to deliver a seamless, high-impact client journey—from first contact through to onboarding and beyond.

This is a high-profile role for someone who thrives on making connections, has a strategic mindset, and is passionate about growth. Above all, we’re looking for a leader with a strong sales mindset who can combine strategic vision with hands-on execution and embodies our values; committed to creating the ultimate experience for every client.

ROLES & RESPONSIBILITIES:

Drive new business growth by proactively identifying and converting opportunities, positioning Make Events as the go-to agency for corporate event management. You’ll develop and deliver a strategic sales plan that secures ambitious revenue and client acquisition targets.

Lead Generation & Networking

• Research, prospect, and engage with high-value brands that align with Make Events’ expertise and target clients.

• Build and maintain a strong pipeline through industry networking, conferences, and venue showcases.

• Working closely with Marketing to leverage social media and digital platforms to identify, nurture, and convert new leads.

• Develop strategic partnerships with venues and suppliers to drive referrals and joint opportunities.

• Leverage relationships and leads from Make Events Group companies.

Manage Enquiries and Pitches

• Take ownership of inbound enquiries, ensuring a deep understanding of client needs and objectives.

• Lead the briefing process and collaborate with internal teams to deliver compelling proposals.

• Present confidently in client meetings, pitches, and Q&As, demonstrating the agency’s value and expertise.

Pipeline Management & Reporting

• Own the prospect pipeline in HubSpot, ensuring accurate tracking, forecasting, and reporting.

• Regularly review pipeline health, identifying opportunities to optimise conversion rates.

• Provide timely reports on sales activities, revenue, and performance to the Board.

Brand Representation

• Champion Make Events’ values by delivering a seamless, high-quality onboarding experience.

• Ensure every client interaction feels personal, creative, and exceeds expectations.

• Represent Make Events professionally at all external events, raising brand visibility and credibility.

This list is not exhaustive, and you will be required to undertake other duties as directed by your manager.  

ROLE REQUIREMENTS:

• Minimum of 5 years of experience in sales, business development, or a similar role.
• Demonstrated ability to meet and exceed sales targets, with a strong history of generating new business and driving revenue growth.
• Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels, negotiate and confidently network
• Experience with CRM tools, preferably HubSpot, to manage prospects, track sales activity, and forecast revenue.
• Ability to adapt to changing priorities and thrive in a fast-paced, deadline-driven environment.
• Collaborative mindset with a strong ability to work cross-functionally with internal teams and external partners to achieve shared goals.
• Time Management skills –exceptional management of multiple tasks and ever-changing circumstances.
• Initiative and Ownership – ability to self-manage and own all elements of the role without management.
• Ability to communicate with the team in a positive manner to problem solve under pressurised circumstances and create desired outcomes.
• Ability to work under pressure and within a fast-paced environment    

GENERAL REQUIREMENTS:

• Current driving license.
• Ability to travel around the UK & overseas.
• Flexible approach to working hours.
• Comply with the company code of conduct at all times.
• Ability to work as part of a diverse team with colleagues from different viewpoints, cultures and countries.