Account Director
PURPOSE OF THE ROLE
The Account Director (Client Growth) plays a key role in managing and growing a portfolio of client accounts, supporting the delivery of strategic growth plans and strengthening day-to-day senior client relationships.
Working closely with the Senior Account Director, this role focuses on identifying growth opportunities, supporting account strategy development and delivering commercially sound proposals that drive revenue and deepen client partnerships.
The Account Director acts as a strategic partner to clients while also ensuring the effective progression of opportunities through the pipeline, balancing relationship management with commercial performance.
ROLES & RESPONSIBILITIES
Client Relationship & Retention
Build and manage strong client relationships, acting as a trusted day-to-day contact
Drive client satisfaction and retention through proactive communication and engagement initiatives
Account Strategy & Growth Planning
Develop and execute account plans aligned to client objectives and growth targets
Use data, insights, and account reviews to identify and track new opportunities
Account Development & Pitch Support
Lead the development of high-quality, commercially sound proposals
Collaborate with internal teams to deliver compelling, insight-led pitches
Commercial Management
Support account profitability through effective budget management and forecasting
Monitor scope and pipeline to balance client needs with commercial performance
Collaboration
Work closely with internal teams to ensure aligned, high-quality delivery
Share insights and support marketing initiatives to drive account growth
Insight, Market Knowledge & Innovation
Stay informed on industry trends and bring forward new ideas and opportunities
Contribute to innovation, thought leadership, and continuous improvement across accounts
SKILLS & EXPERIENCE
· Experience in client relationship management, account growth or client strategy within an agency environment.
· Demonstrated success in managing and expanding existing client portfolios.
· Strong commercial acumen and understanding of budgets, pricing, and ROI.
· Excellent relationship-building and communication skills at senior stakeholder level.
· Skilled in proposal development, presentations and negotiations.
· Strategic thinker with attention to detail and a proactive, growth-oriented mindset.
· Commercially minded and results-driven.
· Strategic, curious and client-focused.
· Confident and credible communicator.
· Collaborative and supportive team player.
· Organised, proactive, and accountable.
· Positive, energetic, and aligned with Make Events’ culture of excellence and partnership
- Department
- Client Services
- Locations
- Make Events HQ
- Remote status
- Hybrid
About Make Events
Founded in 2012 by industry powerhouse Holly Moore, Make Events began with a simple yet ambitious mission: to raise the bar for corporate events and experiences - with creativity, excellence, and heart.
From day one, Make Events set out to craft unforgettable experiences - not only during the event itself but also before and after. Holly’s vision extended to ensuring every client, colleague, supplier, and venue felt valued, cared for, and part of something special. From this passion, a vibrant brand was born.
What began as a bold idea in Manchester has blossomed into one of the UK’s leading events agencies, trusted by the world’s most iconic brands to deliver moments that truly matter. Whether crafting immersive conferences, seamless incentive trips, global brand activations, or unforgettable parties, we create events that cut through the noise and leave lasting impressions.
Our legacy is defined by passion, personal connections, and an obsessive attention to detail. We're recognised not just for our high standards and trusted partnerships but also for a collaborative team culture that brings magic to life. Our producers, creatives, strategists, and operational masterminds each bring unique strengths to the table, united by a commitment to excellence, infectious energy, and making even the most ambitious events seem effortless.